John John Valle
Director-Editor

SANTO FORTE FILMES REEL 2014

This is Santo Forte Filmes REEL 2014. In chronological order, the brands that appear are- Lancôme, SENAI MODA, Cantão, FIRJAN/DPZ, FIOETON, SESI Cidadania, OESTUDIO, Reserva, Orient Express, OGLOBO, Redley, Mara Mac, Instituto da Criança, Firjan/Fiesp/Instituto Roberto Marinho, Pastoral do Menor, Marie Claire, Maria Filó,
Lenny, Marcelo D2, H. Stern, Riachuelo and NIKE GYAKUSOU.

Many thanks to Oliver Juric (https://vimeo.com/lebigode) and Luis Baiia (https://vimeo.com/cyafilmes).

Trailer 9714/98 - A documentary about alternative sentences to prison

I had a job offer in August 2005 to film/edit and institutional video of the experince Prof. Damasio de Jesus in Bauru -Sao Paulo.
I decided that it was a great opportunity to emphasize social's anthropology strongest tool -method of comparison-between those who, for the same felony -had different judicial sentences- and those who were sent to prison, from others who served community work.
We had few months to do it. We filmed in Bauru in early 2006 for a week. we found from 8,000 convicts who had served community work in Bauru and 30 cases that we could film. we decided to film 8 individuals. joaquim orestes is the guy who starts the film. with elias, whom we filmed in prison are the best characters we met.

We shot the other half of the movie in the city of Sao Paulo in CDP of Pinheiros and JPN of Guarulhos.
we had a four man crew with Juarez Pavelak in photography, Lucas the other director and Leonardo on sound.it was a unique experience.

The editing of course was painfull. We had 4 weeks of editing and until the last week the structure we proposed was far from ideal.

We had more than 80 hours of material and to much talking interviews. on april 13th i had a beta copy with subtitles and a couple of no sleeping nights.

The first version of this documentary was screened at the the 11th United Nations Crime Prevention Congress held in Bangkok.

Two years later with a 71min version it was selected for the Rio de Janeiro's Film Festival. it was a great honor to do this project. salute.

BOTAFOGO DOCUMENTARY Trailer 2010- Globo Marcas e Editora Globo

Globo Marcas e Editora Globo lançam DVD sobre o Botafogo
Segunda-feira, 16 de agosto, às 18h


A ótima campanha do Botafogo, que o levou a vencer o Campeonato Carioca em 2010, está virando DVD. Nele, estão os melhores momentos do time este ano, com os jogos da temporada estadual, todos os gols, entrevistas e imagens exclusivas de bastidores. O lançamento será no dia 16 de agosto, às 18h, na sede do clube, em Botafogo. O evento, apenas para convidados, contará com a presença do técnico Joel Santana e alguns jogadores, entre eles Loco Abreu, Herrera, Caio e Jefferson.

No DVD, há também entrevistas com os craques Loco Abreu, Herrera, Lúcio Flávio, Caio, entre outros, além de Joel Santana. O produto estará à venda a partir de 16 de agosto, por R$ 19,90 nas bancas do Rio de Janeiro, no Portal Globo Marcas (www.globomarcas.com ) ou pelos televendas (21) 2125-7025 (todo o Brasil) ou (11) 2196-7025 (São Paulo).

FIRJAN-PREMIO OGLOBO-FAZ A DIFERENÇA 2011

JOHN VALLE DIRECTOR/EDITOR
DUDU PESSOA PHOTOGRAPHER
FERNANDO FERNANDEZ TILT SHIFT PHOTOS
FERNANDO YOUNG Add Photography

UPP POLICE 2010 -FIRJAN BRAZIL FOUNDATION

We had a tight deadline as usual for the industry federation of Rio de Janeiro -FIRJAN SYSTEM.

we shot during two days in Providencia and Santa Marta Shantytown in Rio de Janeiro with a canon 5D. crew was great, weather helped and the whole project seemed interesting.

Lancôme presents Daria Werbowy - Carnaval - Rio de Janeiro 2008

We shot this film during a week in Rio's carnaval. To say the least we had a great time and I kind of think it reflects on the film.

We had a 3 man crew, with Marcio Zavareze filming with a sony Z7 and Gabriel Mendes on stills. Plenty of his photos are sparkled during the film.

Daria was really nice and was open for us to film her, plus we got to interview Vik Muniz/Gringo Cardia and for them to explain the entire project. Pretty cool.
Gabriel Cabral and I edited it in 4 days and the client was really impressed with the result.
Intro song by Rolling Stones.

Thats it.

For the portuguese version - https://vimeo.com/86543790

Pastoral do Menor - A documentary about Claudio & Veronica

Very inspiring life story about Claudinho and Veronica, an ex homeless couple from Rio de Janeiro, Brazil. They met each other at Pastoral do Menor, where they had the chance and conditions to a better life. Nowadays Claudinho is a car fixing mechanic while Veronica works at her own beauty salon.

3 day Shot on a Canon 5D/Edited in FCP.

Director John Valle
Photographer Gabriel Mendes
Add photography Luis Baiia/ Joao Azevo
ass photographer Joao Pontes Whitaker
narrator nico rezende
narrator script bernardo pinheiro

Editor Luis Baiia

special thanks to Joao Mendonça /Bernardo Pinheiro

Documentário é sobre ex moradores de rua Claudinho e Veronica. Eles se conheceram na Pastoral do Menor, e com sua ajuda, conseguiram elevar sua condição social. Hoje Claudinho tem uma borracharia e Veronica tem um salão de beleza. muito obrigado Claudinho e Veronica pela inspiração e superação! uma linda história de vida.

Filmado Canon 5D/editado FCP.

INSTITUTO DA CRIANÇA - DOCUMENTÁRIO MOTIVACIONAL

Santo Forte Filmes Ltda
Client Instituto da Criança
Director John John Valle/Yans Medina
DP Vincent Rimbaux
Script Yans Medina
Editor John John Valle
Art Joao Whitaker

Hotel Cataratas Orient Express 60s

1 Week Shooting in January 2013.

Marie Claire 2010 TV SPOT 30'

Fashion Film Lab - Garbage Bags

Directors- Eduardo Rezende & John Valle
Photography-Eduardo Rezende& John Valle

Art -Renato Machry
Styling- Rogerio Espirito Santo
Model - Martha Streck
Make up & Hair -Lavoisier Souza
Executive Producer-Rodrigo Crespo

Ass Cam -Felipe Barbosa/Leandro Bugni/Frederico Borba/Cristiano Texeira

Post Production - John Valle & Eduardo Rezende

Maria Filó 2011 Perfume Collection

FIRJAN - O PÃO NOSSO DE CADA DIA

Congresso de Panificação e Confeitaria.
Promovido pelo Sistema FIRJAN em parceria com o Instituto de Panificação e Confeitaria e seus sindicatos associados para promover o desenvolvimento e a competitividade do setor no estado do Rio de Janeiro.

O evento aconteceu no dia 22 de novembro de 2011.


Direção, Fotografia, Edição e Animação

Oliver Juric /John John Valle

Trilha Sonora Dean Martin-Sway, Quien Sera

Exposição Humanidade 2012_30s

FIRJAN/FIESP/INSTITUTO ROBERTO MARINHO
DIREÇÃO John Valle
DIREÇÃO DE FOTOGRAFIA João Atala
STILLS Fred Coutinho
ROTEIRO Ines Stanisiere
LOCUÇÃO Bia Sion
MOTION Oliver Juric
EDIÇÃO John Valle

SENAI INDUSTRIA CRIATIVA 2012 FILME FASHION WEEK RIO DE JANEIRO

Humanidade Expo 2012 - FIESP/FIRJAN/FUNDAÇÃO ROBERTO MARINHO

Santo Forte Filmes Ltda
Director John John Valle
DP João Atala
Editor John John Valle
Ass editor Amanda Viera/Jow Whitaker
Motion Oliver Juric
Script Ines Stanisiere
Voice Over Announcer Bia Sion

SENAI MODA VINHETA OFICIAL DO FASHION WEEK 2012

Motion Graphics Oliver Juric

FIOETON-As Gemeas TV spot 30'

UPP POLICE 2010 FIRJAN Brazil Foundation English Version

MaraMac_Comercial Cinema e TV

TRUE DOCS#1-Rolling in the roads of Cambodia - Tuk Tuk driver

Once again, many thanks to grand master partner Baiia and Tuk Tuk Driver Shran. He's very laid back and cool.
Shot on a Canon 7d and Rode mic.

TRUE DOCS#2-Sketches of Hanoi-street portrait artist

Many thanks to my homeboy Luis Baiia and Vietnamese street artist Tran Xuan Trung. Hes works at Hoan Kiem Lake in Hanoi.

artists email is
it_is_big_world@yahoo.com

Shot on a Canon 7D w/ a Rode mic.

TRUE DOCS#3-Cleaning the deep waters of Shark Bay - Koh Tao Thailand

Last episode of a 3 film series called True Docs. They are part of a 40 day honey moon tour in southeast Asia. I had the camera, I just needed to find the people. In this film, Noguchi just appeared and started doing his thing.
It was the hardest to do, I suppose. Noguchi did not speak English but my homeboy Luis Baiia made it all happen on the edit room.many thanks to him. again and again.
shot on some day in January 2011, in an unreachable majestic little beach called shark bay. It's located in the charming island of Koh Tao, Thailand.
thumbs up for Noguchi's attitude.
shot on a Canon 7D, Rode Mic. FCP/Magic Bullet customized.

Lancôme presents Elettra Wiedeman in São Paulo 2010

FIRJAN DESPERTAR PARA A MODA 2009

SToForte_REEL 2009

CANTAO 2010 Comercial

Me and Marcio Zavareze shot this film in 3 days of photo shoot with Murillo Meirellles. it was the first job we filmed with a canon 5d.
the editing was really easy-simple and straight to the point.

BOTAFOGO FOOTBALL CLUB DOCUMENTARY 2010

Globo Marcas e Editora Globo lançam DVD sobre o Botafogo



A ótima campanha do Botafogo, que o levou a vencer o Campeonato Carioca em 2010, está virando DVD. Nele, estão os melhores momentos do time este ano, com os jogos da temporada estadual, todos os gols, entrevistas e imagens exclusivas de bastidores. O lançamento será no dia 16 de agosto, às 18h, na sede do clube, em Botafogo. O evento, apenas para convidados, contará com a presença do técnico Joel Santana e alguns jogadores, entre eles Loco Abreu, Herrera, Caio e Jefferson.

No DVD, há também entrevistas com os craques Loco Abreu, Herrera, Lúcio Flávio, Caio, entre outros, além de Joel Santana. O produto estará à venda a partir de 16 de agosto, por R$ 19,90 nas bancas do Rio de Janeiro, no Portal Globo Marcas (globomarcas.com ) ou pelos televendas (21) 2125-7025 (todo o Brasil) ou (11) 2196-7025 (São Paulo).

Cantão_Comercial Cinema_Coleção Tão Longe Tão Perto

Manifesto 33 1/3

REDLEY-2008 RJFW

QGUAI 2014 - Winter 2014

A film by John John Valle /Walter Rosa
Styling Amanda Haegler/ Maria Peres
Modelo Yvone Seiler
Make up Felipe Freitas
Ass. make up Guilherme Kabad

Premio O GLOBO FAZ A DIFERENÇA 2012 FIRJAN

Client DPZ

FIRJAN DIA DA INDUSTRIA 2011

Santo Forte Filmes ltda
Client DPZ/FIRJAN
Script Fred Coutinho
Voiceover Fernando Pinto
Film Editor Luis Baiia

Right Brigade Foundation|Sport Initiative Pilot

THE RIGHT BRIGADE FOUNDATION IS AN INTERNATIONAL NON-PROFIT ORGANIZATION. OUR MISSION: TO AID & INSPIRE YOUTH IN UNDERPRIVILEGED COMMUNITIES THROUGH SERIES OF ENRICHING WORKSHOP/CLINIC PROGRAMS; EACH STRUCTURED AROUND SPORTS & THE PERFORMING ARTS DISCIPLINES OF MUSIC, ART & DANCE. FOR ANY AND ALL INFORMATION REGARDING THE FOUNDATION, FUNDRAISERS, OR INVOLVEMENT IN OUR UPCOMING ARTS INITIATIVES PLEASE CONTACT US AT: INFO@RIGHTBRIGADE.ORG

THUG 09

Raul Aguinaga filmed this for me during a one day photo shoot that marcos frossard was taking. he is great to work with 2.
i called cabral for motion and we basically nailed it in 3 days.

my assistant -pedro allevato helped a lot.

notice negueba on the film.

LA ESTAMPA 2009 Convention animation

Lenny_2010_summer_RJFW

we had a great time doing this project. it was very clear from the beginning that we would need a 5 man film crew and divide them according to our shot list.
i had about 7 hours of material and about 5 days to edit it. as i was finishing a documentary i ended up only having 2 nights to wrap it up. i selected the material, slapped them in the timeline and delivered it.
i have been working with this brand for over 8 years.

Lenny 2009 RJFW

LENNY SUMMER 2007 RJFW

Lenny RJFW 2008 Collection

LENNY 2005

Meu Ingles Viral Campaign

Animated commercial for MeuIngles Online English School.

Art & Animation - Oliver Juric, lebigode / www.lebigode.net
Producer - JohnJohn Valle, SantoForte Filmes / www.johnjohn.tv
Script - Claudia Furiati, Caribe Filmes / www.caribeproducoes.com

www.meuingles.com

SKY LIVE MULTIMIDIA presents Addictive TV, Embolex and Nepal

OESTUDIO ATOS IMPENSADOS COLLECTION 2011 SPOT

I was called two days before the fashion show. To be honest, until the day we shot it, i didn't have a clue what to film.
i rang a great guy called fernando young who is an amazing photographer in all senses.
he had his 5D and I had my own 7D but Young brought in his kit of prime lenses. it was exactly what we needed to do do it.

as soon as we got to the spot we were briefed by unconscious gestures....we decided that we should film very close shot of what could be considered an unconscious gesture. Nobu represent is magnificently in the film.

i did two films with the same material. one is a 1min spot with products. the other is more experimental and explanatory of what OESTUDIO collection is about.

what you see is what you get.

OESTUDIO - ATOS IMPENSADOS

Fernando Young and I filmed the backstage of OESTUDIO, www.oestudio.com during RJ FW in 2010. we enjoyed the fashion project and attempted to develop on top of that.
we used a canon 5D & 7D with prime lenses.

OESTUDIO SPFW 2010 Tunning Collection

OESTUDIO -ATOS IMPENSADOS COLLECTION _2011

I was called two days before the fashion show. To be honest, until the day we shot it, i didn't have a clue what to film.
i rang a great guy called fernando young who is an amazing photographer in all senses.
he had his 5D and I had my own 7D but Young brought in his kit of prime lenses. it was exactly what we needed to do do it.

as soon as we got to the spot we were briefed by unconscious gestures....we decided that we should film very close shot of what could be considered an unconscious gesture. Nobu represent is magnificently in the film.

i did two films with the same material. one is a 1min spot with products. the other is more experimental and explanatory of what OESTUDIO collection is about.

what you see is what you get.

OESTUDIO FASHIONOLHOS COLEÇÃO INVERNO 2009

OESTUDIO experimental film rio de janeiro coletivo oestudio moda.
I filmed this during one day in Sao Paulo fashion week.
we arrived that morning and came back to rio the same night.
it was a one man thing. i filmed and edited it.
it was fun and easy to edit

OESTUDIO LOVEFUEL COLLECTION

OESTUDIO Games Collection

OESTUDIO 883360 COLLECTION

SToForte Reel 2008

OESTUDIO_DESFIO COLLECTION

Director/Editor-John Valle
Photography-Antonio Fernandes
Motion-Fred Reis

Cantão_Entremundos Collection_2010

Director-John Valle
Photography-Marcio Zavareze/Frederico Mendes/Fernando Young/Dante Belluti/Bernardo Pinheiro
Editor-John Valle
Motion-Oliver Juric

CANTÃO DESFILE Pequena Grande Ilha 2010

Cantão_2010_Photoshoot Entremundos Collection

Director-John Valle
Photography-Marcio Zavareze
Editor-John Valle
Motion-Oliver Juric
Best Boy-Luis Pedro Dantas

Cantão-Campanha Photoshoot Verão 2009

Cantão_2010_Pequena Grande Ilha_Makingof_RJFW

FIRJAN / OGLOBO PREMIO FAZ A DIFERENÇA2011 30s

Kenner_2011

A film by Gabriel Mendes
DP Joao Mendonça
Editor John John Valle

Reserva_Makingof_Desfile_2010_SS

RESERVA SAFARI SAFADO 2010

RESERVA CAMPAIGN SS 2010

RESERVA 2010_SS TEASER 30'

SHOPPING RECIFE FILME HIPPIE

SHOPPING RECIFE FILME PRAIA

SHOPPING RECIFE FILME CHAVES

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